THE THIRD TIME IS ALWAYS A CHARM

Dedication of North Hollywood's Safe Spot Skate Spot

North Hollywood - With a little help from his friends, Professional Skateboarder Rob Dyrdek officially opened North Hollywood Recreation Center's Safe Spot Skate Spot with a couple of rounds of spectacular skateboarding demonstrations. Hundreds of local skaters were there to watch the special test runs and help celebrate the grand opening of the new NoHo Skate Spot.

The City of Los Angeles Department of Recreation and Parks dedicated the third Safe Spot Skate Spot with Skateboarder Rob Dyrdek, Councilmember Tom LaBonge and 7-Eleven at North Hollywood Recreation Center on Tuesday, May 18, 2010.

The 9,000-square-foot skate plaza features stairs, granite ledges, tranny elements and hubbas. The state-of-the-art facility was built by California Skateparks, Inc. Recreation and Parks Planning Division managed the project and Gary L. Barton Corporation performed the concrete flat work.

NoHo's Safe Spot Skate Spot was developed in partnership with The Rob Dyrdek Skate Plaza Foundation, 7-Eleven and the Department of Recreation and Parks. A $250,000 donation from 7-Eleven jump started the project and an additional $200,000 in funds from the Department of Recreation and Parks' Quimby Funds finalized the skate spot's overall construction.

The theme of the Safe Spot includes Rob Dyrdek's authentic street skateboarding cartoon and Wild Grinders toy line. The 7-Eleven across the street, which is a popular spot among local skaters, has been transformed into an urban skate store. The store's exterior will feature larger-than-life Wild Grinders graphics. The revamped 7-Eleven Skater Haven will sell exclusive Wild Grinders merchandise, aside from the usual Slurpees and Big Gulps. Dyrdek also designed a Wild Grinders-themed Slurpee cup that will be sold exclusively in 7-Eleven stores nationwide this fall.

The new Street Skate Plaza is the thirteenth skate facility run by the City of Los Angeles Department of Recreation and Parks. North Hollywood Safe Spot Skate Spot is located at 11430 Chandler Blvd, North Hollywood 91601. For more information about this location or the Department call (213) 202-2700.

MEDIA CONTACTS:

Andrea Epstein: (213) 202-2690

Amy A. Garcia: (213) 202-2689